Our experience in consumer products and services spans across a wide array of markets and categories including retail, foodservice, franchising, direct to consumer / multi-level marketing, and web-based companies. We have partnerships with experts and panels that provide direct consumer research critical to assessing the value and growth potential for brands and investors.
Our clients are typically middle market consumer product manufacturers, retailers, or restaurants with an interest in improving marketing and sales efforts or expanding geographically (including internationally). We’ve worked extensively with PE investors to prioritize consumer categories and franchise successful consumer chains regionally and internationally.
Our partners in consumer driven industries include top web-panel vendors that provide us with real time research and insight into consumer behavior. We also have partnerships with career executives in consumer products companies, retailers and restaurants.
We leverage direct market research. The key to understanding and advising consumer-oriented businesses and investors is extensive research through various channels. Combined with a deep knowledge of industry sources that track consumer sentiment and spending behavior, our research expertise allows us to form data driven insights.
We analyze data to generate meaningful results. We specialize in interpreting the results of consumer and market information by leveraging statistical techniques, segmenting data, and performing analysis to generate actionable findings.