OUR SERVICES
Our Services
At STEER, we help investors see around corners. Using our own in-depth research, we guide them through big decisions—like buying companies, making deals, or planning how to grow, so they can move forward with confidence.
What We Do
Evaluate Target Market Attractiveness
- Market sizing and segmentation
- Historical and future market growth trajectories
- White space analysis
- End market performance
- Market driver analysis
- Regulatory headwinds / tailwinds and impact
- Market impacts and risk factors
Verify Competitive Positioning
- Competitive profiling and benchmarking
- Competitive dynamics analysis
- Market share analysis
- Differentiation and right-to-win
- Margin / pricing comparison
Confirm Value Proposition & Strength of Customer Relationships
- Decision process analysis
- Key purchasing criteria and performance
- NPS and customer satisfaction
- Strengths and areas of improvement
- Stickiness and strength of relationships
Assess Potential Growth Opportunities
- Growth opportunity prioritization
- Share of wallet expansion
- Geographic, product / service, end market expansion
- Acquisition target identification
- Cross-sell analysis
What We Do
Validate Market Attractiveness
- Market sizing and segmentation
- Historical and future market growth trajectories
- White space analysis
- End market performance
- Go-forward demand and market driver analysis
- Regulatory tailwinds
Company Positioning & Performance
- Highlight company differentiation and right-to-win
- Competitive landscape overview and Company positioning
- Emphasize value proposition and strength of customer relationships
- Market share analysis
Identify New Growth Opportunities
- Quantify adjacency market opportunities
- Map potential acquisition targets
- Prioritize new geographies, end markets, and service / product lines
Address Investor Questions
- Verify company growth outlook
- Preemptively identify and mitigate investor concerns that arise during buy-side diligence
What We Do
Analyze Core and Adjacent Markets
- Size core and adjacent markets
- Estimate market share and white space opportunity
- Unpack future growth drivers and strategies to map to them
- Analyze developing tailwinds or headwinds affecting the company
Identify Underserved Areas or Competitive Lapses
- Differentiation and right-to-win
- Competitive benchmarking and outperformance
- Competitive weak spots or areas of underperformance
- Channels, sectors, products or services for competitive share gain
Strategize to Better Map to Customer Criteria and Demands
- Customer and non-customer key criteria and demand analysis
- Company performance on criteria
- Areas to further drive NPS and customer delight
- Customer strengths and areas of improvement
- Further drive stickiness and enhance relationship strength
Prioritize Near and Long-Term Growth Opportunities
- Position the business model for continued success in light of industry dynamics
- Quantify adjacent market opportunities
- Highlight potential acquisition targets
- Scorecard new geographies, end markets, and product or service lines